Exploring the labyrinth of the contemporary art world, The Price of Everything examines the role of art and artistic passion in today’s money-driven, consumer-based society. Featuring collectors, dealers, auctioneers and a rich range of artists, from current market darlings Jeff Koons, Gerhard Richter and Njideka Akunyili Crosby, to one-time art star Larry Poons, the film exposes deep contradictions as it holds a mirror up to contemporary values and times, coaxing out the dynamics at play in pricing the priceless. Are we in the midst of an art crisis? Can the value of art really be measured in dollars and cents? How are these values assigned and who assigns them? Does the art market have a chilling effect on our great museums and the ability of the public to engage in the art of our time? Most importantly, what does this new consumerist approach to art mean for artists themselves?
Featuring collectors, dealers, auctioneers and a rich range of artists, including market darlings George Condo, Jeff Koons, Gerhard Richter and Njideka Akunyili Crosby, this documentary examines the role of art and artistic passion in today’s money-driven, consumer-based society.
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